Here is a description of your company. Proin ex id consectetur lobortis. Aliquam, velit vel faucibus dapibus, augue justo ullamcorper turpis, nec convallis metus nunc vel turpis.
Concept Creation & Development
Creating hospitality concepts that work commercially
A great hospitality concept needs more than a good idea. It needs to work commercially, operationally and financially.
At Create Hospitality, we help hospitality businesses turn ideas into commercially viable concepts that are designed around the realities of running a successful food and drink business. Whether you are considering opening a new restaurant, launching a new food and beverage operation, repositioning an existing business or simply feel that your current concept has lost its direction, our experience can help you turn the idea into a workable plan.
From idea to viable hospitality business
Many hospitality businesses start with a strong idea but struggle when that idea meets the practical realities of staffing, purchasing, food costs, pricing, kitchen capacity and customer expectations. This is where Create can add real value.
We look at the complete concept rather than concentrating on one individual element. The menu, customer proposition, staffing requirements, operational model, pricing and profitability all need to work together.
We can help you establish:
What your business is trying to achieve
Who your target customer is
What makes the concept different
What food and drink offer best supports the concept
How the operation needs to be structured
What staffing levels and skills are required
How the menu can be delivered consistently
Appropriate pricing and margins
Where potential operational problems may occur
How the concept can generate sustainable profit
Solving commercial problems before they become expensive
One of the biggest advantages of involving Create at the concept stage is the ability to identify potential problems before they become costly. A concept may look attractive on paper but becomes difficult to operate because it requires too many chefs, relies on highly skilled staff who are difficult to recruit, uses expensive ingredients, has excessive preparation requirements or produces insufficient gross profit. We assess these potential issues at the planning stage. For example, a menu might look impressive but require a kitchen team significantly larger than the business can realistically recruit. Alternatively, a concept might attract customers but generate inadequate GP because dishes have been priced incorrectly or food costs have not been properly considered. Our approach is to make sure the customer proposition and commercial model work together.
Existing businesses
Concept development is not only for new openings. Sometimes an established hospitality business needs to change direction.
You may be experiencing:
Falling sales
Poor profitability
High food costs
An ineffective menu
Difficulty recruiting chefs
Excessive staffing costs
Inconsistent customer experience
A lack of clear identity
Increasing competition
A concept that no longer reflects the market
Create can assess the existing operation and help establish a clearer, more commercially sustainable proposition.
A concept designed around your operation
Our experience across both kitchen and front-of-house operations means that we understand how decisions made at concept level affect the day-to-day running of a business. We consider the practicalities of delivering the experience you want to create.The result is a concept that is not simply attractive to customers, but realistic for your team to deliver and capable of producing a sustainable return.
How Create can help
Create can support your business with:
New restaurant and hospitality concepts
Concept development and repositioning
Existing business reviews
Customer proposition development
Commercial planning
Menu direction
Operational planning
Staffing and recruitment considerations
Cost and GP considerations
Pre-opening consultancy
Concept implementation
Have an idea but don't know how to make it work?
Create Hospitality can help turn your hospitality idea into a commercially realistic, operationally workable business.